Beacons and Mood Presence: Two Pieces of the Location-Based Marketing Puzzle
With smartphones in the hands of consumers everywhere, there is no question that retailers have to engage customers through their smartphones to most effectively connect with and serve them. 4 out of 5...
View ArticleMobile Interactive: Retailers and the Multi-Channel Challenge
I see a good bit of data that supports the need for certain platforms to drive sales, but rarely in my position do I get to hear from some of the biggest companies about the challenges they face in...
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